About the team

Dion Williams, founder and CEO. As a serial entrepreneur with previous successful businesses running service management partners for vendors like HP OpenView and more recently ServiceNow, Dion believed there had to be a better way to serve customers and improve productivity. The problem with existing vendors is they were not addressing the fundamental problem of people doing manual repetitive work.

Dion believes the age of AI brings opportunity to change the way we work, freeing people from the boring and mundane using intelligent automation, allowing staff to focus on higher-value work and customer service experiences.

With a passion for the outdoors, Dion can be found mountain biking, skiing, camping or surfing while enjoying being closer to nature.

Ben O’Loghlin, Head of Growth. After a short stint as a CIO and then a robotic engineer, Ben started his first IT company in 2001. Twenty years and many business successes later, he joined Servicely as head of sales and marketing, and as an investor and board director.

Ben believes we succeed only through service to others. He has bachelor degrees in Science (maths), Systems Engineering (with First Class Honours and the University Medal) and Music (jazz performance, double bass).

On most Wednesday nights you’ll find him running a jazz jam night at the Old Canberra Inn.